Thinking differently is not a strategy. It’s a habit.

Posted by Administrator | Posted in Misc | Posted on 28-09-2012-05-2008


I was 13 years-old when the jury came back with a “not guilty” verdict in the OJ Simpson trial. The verdict came in around lunch time and the entire school – teachers and students alike –aligned themselves in collective outrage.

As for me? I was outraged at their outrage. Sure, I believed that OJ deserved to be convicted, but what did I know? I was 13 years-old. Everything I knew about the case came from indirect sources, and at such a young age I was certainly not a seasoned jurist.

Truth be told, I enjoyed zigging while everyone else zagged. Thinking differently became a habit for me. I loved challenging people to step outside themselves to dispassionately observe the forest for the trees, and I took the minority position in almost every classroom debate because… well… following the crowd never seemed interesting to me.

I was a weird kid, with a weird habit.

That habit, however, has served me well. It’s the reason that I attended a charter high school for aspiring doctors. And it’s the reason that I all but ignored the curriculum during those 4 years to learn everything I could about doing business over the Internet while starting Exclusive Concepts.

I know I’m not alone. Every day I have the good fortune to work with coworkers and clients who think differently. For them – for you – thinking differently isn’t something you can easily turn on or off. And you can’t fake it. To achieve its full benefit, you must give in to the habit of thinking differently as a matter of instinct.


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