5 Steps to Prepare for Google Shopping

Posted by Administrator | Posted in Misc | Posted on 31-07-2012-05-2008


My team and I have debated the potential of Google’s commercialization of Google Shopping. We see it as a game changer for merchants who rely on Google for traffic and sales. In the short-term it has the potential to substantially increase the percentage of revenue merchants generate through paid as opposed to organic listings. In the long term, it may set the stage for Google to build out a marketplace of its own, to compete with Amazon.

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