I updated my “my articles” page to include 6 or 7 new articles i’ve written recently.
The most recent ones:
To online retailers, Google’s surge in revenue may be yet another sign that the marketplace is becoming more competitive. Such competition normally translates into smaller margins, and that’s bad news for online retailers. I would, however, like to share a different perspective.
The holidays are coming. For many online merchants, this means dramatically increased revenue and conversion rates. Start ramping up for holiday pay-per-click advertising now to ensure that you maximize your profits — and build momentum for 2012.
Surviving and thriving in ecommerce requires a more sophisticated approach to marketing, branding, merchandising, and operations than it ever has before. Ecommerce is growing up from its adolescence, and the reward for growing past your competition has never been bigger.