Posted by Administrator | Posted in Misc | Posted on 26-03-2011-05-2008
According to data published on Census.gov, the growth rate of e-commerce sales in the U.S. hit a 3-year high in the fourth quarter of 2010 (seasonally adjusted). E-commerce sales in Q4 of 2010, compared to Q4 of 2009, were up 16.1%, the highest increase since Q4 of 2007 when year over year growth was 18.4%. The graph below shows year over year quarterly growth rates for each quarter since 2002.
That’s good news for online retailers, but consider Amazon’s sales growth in 2010 of 40% compared to total e-commerce growth of less than half of that. Amazon has grown due to a number of shrewd strategic initiatives, like persuading its competitors to sell products through its marketplace, launching its own products like Kindle, and mastering the blocking and tackling necessary to outrank and outperform competitors (like conversion optimization, site performance optimization, content optimization, and achieving vast operational efficiencies).
The rising tide will continue to lift all boats in e-commerce, and I expect e-commerce as a whole to continue to grow at an accelerated pace. The long-term winners will be those who go beyond best-practices and recognize that innovation and creative thinking is well-rewarded in e-commerce.